In Germany, the trends were very similar among luxury retailers, premium retailers and retailers of everyday goods.
All three categories followed the same patterns, although the premium segment was clearly ahead and showed a stronger year-on-year increase than the luxury and everyday segments.
The luxury segment's results were largely in the middle range. The luxury category was the best performing category for 27% of the time (during the period analysed) and the weakest for 29% of the time. While some categories had stronger results than others, it was interesting to note that the year-on-year footfall trend was negative in only a few cases. In addition, 5 of the 15 weeks in which visitor frequency was negative, only one of the categories was affected. In most cases where the numbers were negative, at least two of the three categories were affected. This indicates a broader trend rather than one in just a certain price range.
Source: Sensormatic Solutions 2024