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Dwell time measurement and capture rate
How successful is your shop window? Designing a shop window, the decisive power of window design
With the KPI "Capture Rate" you have the success of your shop window in mind.
"Unattractive shop windows turn shoppers into passersby."* This is a retail rule that applies to every small, independent retailer as well as to large stores. (Source: FOUNDiiD)
According to surveys by FOUNDiiD pay attention 90% of people look at shop windows while walking or driving. Another 28% of customers say that shop windows are the main reason they enter a store.
The answer to the question of a successful shop window is usually subjective, as not a complete part of the customer journey is captured. With our systems and 20 years of experience in analyzing passers-by, visitors, customers, and buyers, we provide you with facts in the form of Capture Rate.
We will work with you to determine the number of people passing by your shop window, i.e. the number of passages. We will compare this with your visitors and provide you with the Capture Rate, an increasingly important KPI in retail.
We also determine the attractiveness of your shop window by measuring the average time spent in front of your shop window. Stopping Power We also determine this in relation to the bypassers.
Hardly any other company can demonstrate more references in this segment than Eastek. Currently, more than 100 sensors in Europe provide information about the Capture Rate.
Just as important as collecting the length of stay and number of passages is processing this data. With our cloud service, we deliver this data to you in real time, clearly and in a format that is easy to understand.
Get advice from our people counting specialists, by phone, email or, best of all, in a Teams meeting.
We provide you with all the data you need for people counting, transit time measurement, route analysis, heat maps, conversion rates and everything else you need to fully map the customer journey.
We look forward to hearing from you:
Email: kundenservice@eastek.de
Phone: +49406828200
People counter, customer counter, dwell time, window tracking, shopping window, stopping power, retail design, visual storytelling, window design, window display, dwell time, occupancy, retail marketing, capture rate